Branding is not just some fancy term “Marketing Consultants” use to justify their huge hourly rates; it is at the core of every successful business, brand and artist.
A successful brand is instantly recognizable by its name, image, sound and product – in Marketing speak this referred to as “Brand Identity”.
Once upon a time, the process of developing this Brand Identity was an expensive and virtually inaccessible one for any artist not associated with a Major Record Label.




