Good old Facebook. It seems like everyone knows how to use it these days; from those mischievous 10 year olds brazenly lying about their age in order to sign up, to the new breed of highly intelligent super-pets who’ve managed to set up their very own profiles, complete with a neatly cropped selfie, and then ever-so-casually added all of their owners’ friends.
What a truly incredible age to be living in!
But in all seriousness, there are literally bus-loads of musicians all over the world that just aren’t making the most of the supremely powerful marketing tool that is Facebook.
Unlike the golden days of yesteryear, simply being on a Social platform is no longer enough. Nowadays you need a clear understanding of WHO your audience is, WHAT your objectives are, and HOW you will achieve them before you start getting trigger happy and slapping down figurative 10-dollar bills on the spontaneous promoting of posts.
What will now follow this little rant is a collection of 20 great tips (in no particular order) to help you slide over into the fast lane and start kicking Facebook’s ass with your online promotion strategy.
All set? Then here we go…